Marketing For Real Estate Agents (and Lawyers, too)

Let me share a real life story with you (the names have been changed to protect the innocent who should be reading this). Two months ago, we were looking for a real estate agent to sell our home. After a nightmare selling our last house, we took the time to interview a bunch of prospective agents to represent out property (contact me if you’d like a copy of our questionnaire).

We whittled our choice down to two agents. Our top choice was solid, but choice No. 2 had a compelling selling story. She was an agent for a local firm, but her business card noted that she was from Sell Your Home For A Lot Properties. We first went to the firm’s site and searched all forms of her name to no avail. We then Googled her name, her company name, etc. and found nothing. Due to the lack of information, we selected our first group.

The lesson here: if you’re working for a big company, and have your own company as an agent for that big company, have your business information together online. That means that if you are marketing yourself as SuperAgent@SellYourPropertiesForALot.com, make sure you have a domain presence that brands yourself correctly. In other words, make sure people can find you quickly. 

My other peeve, is that agents oftentimes don’t want to use their big company domain as their regular e-mail address. Instead, they use their home e-mail address. Who are you marketing — yourself or msn.com, yahoo.com, cableone.com, etc.? Be professional. If you don’t know how, ask me. Again, I can help you look great. 

Bottom line: You look more professional, you brand yourself or your company, and you’re easily searchable by anyone in or outside of your area that’s looking for a home marketing pro in your area.

Have you seen something like this in other professions?

Let me share a real life story with you (the names have been changed to protect the innocent but should be reading this). Two months ago, we were looking for a real estate agent to sell our home. After a nightmare experiencing the sale of our last house, we took the time to interview a bunch of prospective agents to represent out property (e-mail me if you’d like a copy of our questionnaire). We whittled our choice down to two following our meetings with them. Our top choice was solid, but choice No. 2 had a compelling story. She was an agent for a local firm, but her business card noted that she was from Sell Your Home For A Lot Properties. We first went to the firm’s site and searched all forms of her name to no avail. We then went to SellYourPropertiesForALot.com and couldn’t find the site. We then Googled her name, her company name, etc. and found nothing. Due to the lack of information, we selected our first group.
The lesson here: if you’re working for a big company, and have your own company as an agent for that first company, have your business information together online. That means that if you are marketing yourself as SuperAgent@SellYourPropertiesForALot.com, make sure you have a domain presence that brands yourself correctly. In other words, make sure people can find you quickly. I can help you, affordably.
My other peeve, is that agents oftentimes don’t want to use their big company domain as their regular e-mail address. Instead, they use their home e-mail address. Who are you marketing — yourself, msn.com, yahoo.com, cableone.com, etc.? Be professional. If you don’t know how, ask me. Again, I can help you look great. 
You look more professional, you brand yourself or your company, and you’re easily searchable by anyone in or outside of your area that’s looking for a home marketing pro in your area.
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