As defined in Wikipedia, a blog is a type of web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Be The Blog
If you’re selling a product or passionate about something, you should blog. It’s a way of promoting yourself as a subject-matter expert. As a colleague of mine once said, “Blogging makes people smarter.” Blogging forces you to be clear about what you’re saying. And it forces you to be honest since you may get called on an inaccuracy. But it ultimately stimulates dialogue, engages people and builds community.
New To Blogging?
Try WordPress.com. You can start a blog, practice with the tools and set up a somewhat custom domain name (like the one up in your address bar — meshworkmarketing.wordpress.com). If you like what you see, buy a custom domain and hosting on which to host your blog.
Short On Ideas?
Sometimes the ideas or latest news don’t come to you through searches or links sent by colleagues. Or you get blogger’s block. No sweat. Like Google keyword searches, sign up for free Google Alerts and get daily news and information by e-mail.
Get out there. Read other blogs. Learn something. Argue. Discuss. Post links. Have fun.