Finding Utility in the Jumble of Tweeted Thoughts

I always enjoy getting these questions from the Twittercurious — “What’s Twitter and what does it do? Isn’t it a big waste of time? How do you keep up?” I respond with “What do you have to say and what do you want to know?”

Sure, Twitter cold be a time-wasting utility. But it’s not if you manage your time and efforts well. You have to be focused. Like I tell my clients — stay focused on the message, not the medium. The true value in Twitter is understanding what you want to say that’s relevant to your followers, and knowing what you want to get out of it. 

My social media-focused colleagues and I find Twitter useful for sharing marketing information, new social media tools, giving props to each other for their achievements with clients, and much more. I also like to follow news sources, from global to local. I love the guy who Tweets local speed traps around downtown Boise. And I’m exploring the utility in Twitter for non-profits. It’s a great tool for engaging donors with updates on fundraising, industry statistics that reinforce the need for your organization and achievements. Here are some interesting perspectives on Twitter in The New York Times. And here are 13 Twitter Tips and Tutorials for Beginners.

How do you make Twitter useful in your personal and professional lives?

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