I have an admission to make. I was wrong. But I’ve learned a valuable lesson from it. Branding me is hard.
For the last two years I’ve been working under the business name of Lion’s Tooth Marketing. I chose the name in a hurry and didn’t expect it to get far, figuring that inspiration would strike and, voila, I’d have a new name. Not so. Over time, I established myself with new clients as a channel and community expert under the Lion’s Tooth brand. It has a good story, which relates to social media, but it isn’t one that doesn’t translate well in an elevator pitch.
I prefer a brand to mean something, to my clients, myself and my colleagues. Like a surgeon attempting to operate on himself, there’s nothing harder than coming up with your own brand identity.
After brainstorming, bouncing ideas off of respected colleagues and really working on something that was meaningful, I renamed the business Meshwork Marketing. I’m excited to announce that my official identity and site will go live in June 2009. I’ll keep this blog here, but once the new site’s live, I’ll roll the content over and grow it from there. I hope you’ll join me.
PS — the new site will rely on my favorite blogging platform, WordPress.