Oh, how I love this article. Six Reasons NOT to Launch a Corporate Social Network ties strongly to my philosophy about strategy. Sure, you can save money and leverage free sites like Twitter, LinkedIn and Facebook to help you build a corporate social network — BUT, before doing so, consider the six points in Amber Rae Lambke’s article.
Also think of your social network as a garden. First, think about what you want to grow with a clear strategy. And second, it takes time to nurture, grow and reap the rewards of a strong social network. Don’t have the strategy, resources or time? I’m glad to show you how I can help. Shoot me a Tweet (@dougmetzgar) using hashtag #socialnetwork.