5 Questions to Help Maintain a Positive Social-Media Persona

This is right on target. This is a bit long, but it’s what I always remind my clients. Social media is all about authenticity and meaningful engagement that best represents your brand. Your wait staff is your customer’s connection with your brand. And they’re a reflection of your company’s culture.
For example, we have a contemporary dance troupe in town called the Trey McIntyre Project that’s critically acclaimed. Each dancer has a Facebook profile and they’re ecouraged to engage the community at large, including Trey. Despite Idaho’s characteristically conservative nature (Boise’s more the exception) the group has built loyalty, crediblity and support among the community rather quickly compared to more traditional marketing techniques. An idea for the Rib Company?
On the tool side, I agree that we’ll see these to continue converging. Most are differentiated by function (e.g., photos, video, personal relationships, professional relationships, music, etc.). But we’re witnessing a merging of tools – like Twitter updates and YouTube videos on Facebook, LinkedIn and blogs. And there’s a new tool (I’ll have to look up the name) that offers social networking for college students who don’t yet have lots of job experience (a sort of LinkedIn meets the early version of Facebook for universities).
Lastly, whether we like it or not, these tools are expanding and blurring our personal and professional digital footprints. Like real life, they reflect who we are.
Your thoughts?

Doug

A couple of weeks back, a client forwarded this article to me. I thought it was right on target and worth passing along.

Key takeaways:

  • Social media is all about meaningful engagement. For example, a contemporary dance troupe in town, Trey McIntyre Project, which is critically acclaimed is very active in social network. Most dancers have a Facebook profile and they’re ecouraged to engage the community at large, including Trey. The group has built loyalty, crediblity and support among the community rather quickly compared to more traditional marketing techniques. An idea for your business?
  • On the tool side, I agree that we’ll see these to continue converging. Most are differentiated by function (e.g., photos, video, personal relationships, professional relationships, music, etc.). But we’re witnessing a merging of tools – like Twitter updates and YouTube videos on Facebook, LinkedIn and blogs.
  • Lastly, whether we like it or not, these tools are expanding and blurring our personal and professional digital footprints. Like real life, they reflect who we are.

Your thoughts?

2 Comments on “5 Questions to Help Maintain a Positive Social-Media Persona

  1. Really good advice and observations. Every business or group should be training its members to represent their group in social media. The tradeoff is there is also a merging of identities, as well as tools. Some people aren’t comfortable representing their business – or themselves – in social media, and many businesses aren’t comfortable with their employees doing this either. This may never be completely sorted out but we’re still in the early stages of all this.

    • Thanks for the insight. I agree. There are some tradeoffs when you delegate engagement. Maybe a company starts by dipping a toe in the water with key communications people, store managers, etc. and moving from there. It really depends on the personality and culture of the organization and management as to how much they engage social media.

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