A couple of weeks back, a client forwarded this article to me. I thought it was right on target and worth passing along.
- Social media is all about meaningful engagement. For example, a contemporary dance troupe in town, Trey McIntyre Project, which is critically acclaimed is very active in social network. Most dancers have a Facebook profile and they’re ecouraged to engage the community at large, including Trey. The group has built loyalty, crediblity and support among the community rather quickly compared to more traditional marketing techniques. An idea for your business?
- On the tool side, I agree that we’ll see these to continue converging. Most are differentiated by function (e.g., photos, video, personal relationships, professional relationships, music, etc.). But we’re witnessing a merging of tools – like Twitter updates and YouTube videos on Facebook, LinkedIn and blogs.
- Lastly, whether we like it or not, these tools are expanding and blurring our personal and professional digital footprints. Like real life, they reflect who we are.