Can We Catch The “ROI Leprechaun”?

I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff.

Fortunately, I work with clients who get the need for social media to manage their brands and get the word out. But during my two years of biz school, I thought about what ROI means to social media. I’ve developed several methods and reports, but I always ask my clients what meaningful to them — it also allows me to define expectations and the realities around social media.

This article is a great read on ROI and social media. It’s simple:

  1. Don’t fall into the follower trap
  2. Don’t obsess about your brand’s buzz
  3. Don’t forget social media’s hidden benefits
  4. Don’t expect instant returns

This sounds like SEO and ROI. A few years back I launched a web site for a client and the next day they asked why their site wasn’t at the top of their Google search.

And be sure to check the article’s comments, which reflect one of social media’s best benefits — dialogue. What are your expectations for ROI and social media?

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