You know that your company needs to engage in social media. You’ve set up accounts in Twitter, Facebook, Foursquare and charged right in. After a couple of months you find that the novelty’s worn off and slow down on those updates. Finally, you begin to wonder, “Is this social media stuff worth it?”
That’s when you need to go back to your strategy. Don’t have one? Don’t have time to figure it out? That’s what Meshwork Marketing is for. To help you get the wheels turning and get back on track, check out this article on a 12-point social media road map.
I love point No. 2 on looking out for “experts.” There’s a big difference between social media as a hobby and career. Can you recommend any other points to the road map?