I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media:
- Social media’s NOT free
- Establish a baseline
- Create activity timelines (back to defining your strategy and tactics)
- Look beyond digital figures
For more information, check out this great article that recapped a presentation given by Olivier Blanchard.