Social Media’s Not Free

I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media:

  • Social media’s NOT free
  • Establish a baseline
  • Create activity timelines (back to defining your strategy and tactics)
  • Look beyond digital figures

For more information, check out this great article that recapped a presentation given by Olivier Blanchard.

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