I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media:

• Social media’s NOT free
• Establish a baseline
• Create activity timelines (back to defining your strategy and tactics)
• Look beyond digital figures

For more information, check out this great article that recapped a presentation given by Olivier Blanchard.