Let’s talk about keyword searches for a second. As I’ve stated in my previous posts, it’s about content repetition and freshness. There are other keyword tools, but let’s focus on content.
Let’s say that you’re a running shoe retailer, have an existing site and want to optimize it so people and prospective customers find you faster. Start by thinking like your customers. Ask yourself what kinds of keywords your customers would use to find you online: running shoes boise, running experts, trail running, etc. If you’re not sure how you might be found, talk to your customers. You might be surprised at the feedback.
And bounce your ideas off of the Google AdWords keyword tool. It’ll provide some interesting results on your keywords and how relevant they are in global and U.S. searches.
What other ways do you determine keywords?