Agencies like Big Fuel are shifting focus as they continue to evolve with an ever-growing array of social media tools. Clients still need their branding expertise. But the days of pitching print ads is fading. Social media tools deliver benefits like:

• Immediacy
• Measureability
• Authenticity
• Affordability
• Reach
• Connectivity

If you work at an agency, is social media now the center of your marketing world? Does social media account for more than 50% of your gross revenues? Be sure to check out this Advertising Age article on Big Fuel and how they’re managing the growth in social media. Next step — get myself a cool headshot (and name) like Jon Bond.