5 Rules for Creating Powerful Calls to Action

The most crucial, business-building item on your website–the call to action, or CTA–is only a few words long, so make every word count. Customers come to your site because they are trying to solve a problem–your call-to-action needs to offer a clear and immediate solution.

By the end of this MarketingProfs Take 10, hosted by Doug Metzgar, you’ll be able to create a call to action that captures attention, makes the most of the few seconds that visitors take to scan the page, and, most importantly, gets them to do what you want them to do—whether you’re asking readers to fill out a survey, get more information, or cash in on daily deals. Learn more.
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