As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.
If you provide a tangible product or service that customers can touch or feel, consider inviting local businesses in your area to an open house. Begin by focusing on your target customers within a one-mile radius of your office (Google Maps is a good place to start.). To get new customers, one networking reseller hosted a BBQ for their open house. Their sales team called on prospective clients and personally handed each an invitation tied to a small bottle of BBQ sauce. Today, their open house is an annual and much-anticipated event.