Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 3 of 7

As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.

Partnering

The power of partnership goes beyond referrals. It’s about focusing on what you do best and outsourcing the rest … to your partners. For example, a digital signage reseller focuses on designing, integrating and installing the solution. To help his clients with the content delivery, he partnered with a local ad agency to create and upload graphics. He wins because the agency has another sales team out there talking about their work with a digital signage reseller. And the agency wins because he’s sending work their way and introducing them to new customers.

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