Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 4 of 7

As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.

Email Marketing

Email marketing is a great way to keep your business top of mind with your current customers and prospective customers. When your readers forward information to one of their contacts, it further expands your prospect list. You can send customers monthly or quarterly emails focused on IT-, industry- or business-related topics, company news, customer-only offers, surveys, referral incentives and open houses. There’s a range of free and affordable email distribution tools, so you can choose the service based on your needs.

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