As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.

Market Development Funds (MDF)

If you’re a technology reseller, do you resell a high volume of product from a manufacturer like HP or Xerox? You can leverage their MDF to gain access to quick, easy and affordable co-branded marketing resources. Many manufacturers host their own in-house programs, where you can create new campaigns to target and reach new customers with list purchases, emails and more. Be sure the manufacturer’s message is consistent with yours.