Meshwork Consulting

Monthly Archives: June 2015

In Tough Times, Market Smarter, Not Harder

Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…

Read More

Caveman Marketing and Attracting New Customers

Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…

Read More