Earlier this year, the Local Search Association reported that 47.3% of U.S. small and midsize businesses websites are not mobile-friendly. Other sources report a higher figure. Why is this important for SMBs?
- Google reports that more than 50% of new web traffic comes from smartphones and mobile devices. That figure’s expected to grow.
- As of February 2015, Google’s mobile-friendly ranking algorithm boosts mobile-friendly sites (and leaves the rest behind).
- B2B and B2C buyers have embraced mobile search and apps as primary tools to find local business information.
- Because more B2B and B2C buyers are looking for local business information, you may not be showing up in search results.
- Bottom line: If your site’s not mobile-friendly, it’s not working for you and you could be missing out on new business leads.
What To Do?
- Run a test on your site with Google’s Mobile-Friendly Test tool.
- Get your site updated. Call a professional and get it done right. And take are of those other site enhancements that you’ve been putting off for the last few years.
- If you’re starting out and need a new website, call a professional and, again, get it done right.
- If you’re the DIY type, there are affordable DIY website-builder tools out there with tons of mobile-friendly and SEO features built in.
Data Sources: LSA Insider, “Mobile:Ready or Not.”