Why Is Social Monitoring/Social Listening Important?
Your brand, reputation and quite possibly, your business, is at stake. You don’t want to be a laggard and miss responding sooner, like United Airlines. Following are two quick and free tips to set up your own social monitoring/social listening.
Start with a broad approach and monitor/listen to the Web. Create a Google Alert and get email notifications any time Google finds new results on a topic that interests you. For example, you could get updates about a product you like, find out when people post something about you on the web, or keep up with news stories. In this case, get alerts about your personal or business name.
These are lists are curated groups of Twitter accounts. You can use Twitter’s list feature to create your own lists, or to subscribe to lists created by others. Each list contains segments that are relevant to you. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.