Meshwork Consulting
Tune In To Social Media Yak On KIDO 580 AM
Whether or not you’re an AM radio listener in Boise and the surrounding Treasure Valley, tune in for the premiere of Social Media Yak, on KIDO AM 580, Sat., Feb. 18 at 7:30 a.m. I’m honored to be Martin Johncox’s guest for the Social Media Yack’s first episode. We’ll talk about my work with businesses around the nation and how I help them get the most out of social media tools, including Facebook, Twitter, LinkedIn, YouTube and others. And for the Facebook Agitation Report segment, I’ll provide some advice on Facebook’s new Timeline feature.
Social Media Yak premieres at 7:30 a.m. on Saturday, Feb 18 on KIDO AM 580, which broadcasts to Boise and the surrounding Treasure Valley. Read more. Or follow Social Media Yak on Facebook and Twitter.
Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 5 of 7
As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.
QR Codes
Quick Response (QR) codes are gaining in popularity as mobile marketing gains momentum. According to the results of a February 2011 MGH survey, QR codes are mostly used to get coupons/deals, access additional information, enter a sweepstakes, sign up to receive more information, access video, make a purchase and interact with social networks.
To get your own set of QR codes, subscribe to a fee service like ScanLife to access dynamic codes and manage the destination of each code, even after you’ve printed it on a poster or product. If you don’t have a budget and aren’t looking for dynamic QR codes, head to Google’s URL shortener, plug in your destination URL and click on Shorten. Click on Details and you’ll see your new QR code, as well as some basic analytics.
Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 4 of 7
As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.
Email Marketing
Email marketing is a great way to keep your business top of mind with your current customers and prospective customers. When your readers forward information to one of their contacts, it further expands your prospect list. You can send customers monthly or quarterly emails focused on IT-, industry- or business-related topics, company news, customer-only offers, surveys, referral incentives and open houses. There’s a range of free and affordable email distribution tools, so you can choose the service based on your needs.
Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 3 of 7
As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.
Partnering
The power of partnership goes beyond referrals. It’s about focusing on what you do best and outsourcing the rest … to your partners. For example, a digital signage reseller focuses on designing, integrating and installing the solution. To help his clients with the content delivery, he partnered with a local ad agency to create and upload graphics. He wins because the agency has another sales team out there talking about their work with a digital signage reseller. And the agency wins because he’s sending work their way and introducing them to new customers.
Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 2 of 7
As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects.
Open Houses
If you provide a tangible product or service that customers can touch or feel, consider inviting local businesses in your area to an open house. Begin by focusing on your target customers within a one-mile radius of your office (Google Maps is a good place to start.). To get new customers, one networking reseller hosted a BBQ for their open house. Their sales team called on prospective clients and personally handed each an invitation tied to a small bottle of BBQ sauce. Today, their open house is an annual and much-anticipated event.
Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 1 of 7
Start With a Strategy
- Identify your target prospects (e.g., decision makers in the healthcare, legal, collections or other market).
- Define your value proposition. Think about what sets you apart from the competition to get your prospect’s attention and solves their pain (e.g. time, quality, cost).
- Match your marketing strategy with the goals of your business (e.g., acquiring new customers, recognizing incremental revenue growth with existing customers).
- Set out realistic, measurable goals to keep you focused (e.g., sign $100K in new projects each quarter).
- Consider one or more of the following tools and tactics to determine how you’ll maximize your efforts. Be sure to keep your message consistent with your goals and brand.
5 Rules for Creating Powerful Calls to Action
The most crucial, business-building item on your website–the call to action, or CTA–is only a few words long, so make every word count. Customers come to your site because they are trying to solve a problem–your call-to-action needs to offer a clear and immediate solution.
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