Ahh, the realities of Twitter, blogging and running your own small business settle in quickly after the honeymoon. It’s like reading a self-help book, jotting down your goals and then blowing them off a week or two later.
Some may consider these social media tools work. Like tending a garden, there’s an inherent value in these tools. I like to share my knowledge with others, so having a repository like a blog is a quick and easy way to get it out there. And it’s much easier for me to say, “Check out my blog at meshworkmarketing.com” instead of searching for a bookmark and e-mailing it out later.
Read Tac Anderson’s comments in his article on Successful Twitterers, Bloggers and Small Business Owners are just Extroverted Over-Achievers. Would you cast me as an extroverted overachiever?
I picked this up from David Meerman Scott’s blog, which sets up the story. As a musician, I can relate to the fear of having your instrument damaged by careless baggage handlers. Even my suitcases lose a piece here or there in the course of a trip.
For an airline to not accept responsibility for damaging precious cargo like a guitar (did the handlers on the tarmac think it was a clever suitcase full of clothes?), we’re well beyond customer abuse. Check out the video:
I have an admission to make. I was wrong. But I’ve learned a valuable lesson from it. Branding me is hard.
For the last two years I’ve been working under the business name of Lion’s Tooth Marketing. I chose the name in a hurry and didn’t expect it to get far, figuring that inspiration would strike and, voila, I’d have a new name. Not so. Over time, I established myself with new clients as a channel and community expert under the Lion’s Tooth brand. It has a good story, which relates to social media, but it isn’t one that doesn’t translate well in an elevator pitch.
I prefer a brand to mean something, to my clients, myself and my colleagues. Like a surgeon attempting to operate on himself, there’s nothing harder than coming up with your own brand identity.
After brainstorming, bouncing ideas off of respected colleagues and really working on something that was meaningful, I renamed the business Meshwork Marketing. I’m excited to announce that my official identity and site will go live in June 2009. I’ll keep this blog here, but once the new site’s live, I’ll roll the content over and grow it from there. I hope you’ll join me.
PS — the new site will rely on my favorite blogging platform, WordPress.