Category: fundamentals
We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).
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Category: fundamentals, great reading, marketing basics, social media
Tags: blog, business strategy, facebook, google, keywords, listening, marketing, social media, strategy, twitter
Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.
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Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).
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Earlier this year, the Local Search Association reported that 47.3% of U.S.small and midsize businesses websites are not mobile-friendly. Other sources report a higher figure. Learn what you can do about it.
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Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…
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Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…
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I go out of my way to support a great product or service, especially if it lives up to its promise. For example, if you live in Boise, Idaho’s Treasure Valley, there’s a delicious salsa called Steph’s Seriously Good Salsa….
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The most crucial, business-building item on your website–the call to action, or CTA–is only a few words long, so make every word count. Customers come to your site because they are trying to solve a problem–your call-to-action needs to offer…
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As I mentioned in one of my earlier posts on customer feedback, companies like Delaware North have good intentions, but their internal processes betray them. Yet, a megacorp like Walmart does it right. I wanted Martinelli’s sparkling cider, and the…
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If you’ve scanned my blog, you’ve likely come across my post on listening techniques. What’s listening? It’s a great (and free) way to learn more about what people are saying online about you or your clients’ company, brand, product or…
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