Meshwork Consulting

Category: fundamentals


Social Media At The Center Of The Marketing World?

Agencies like Big Fuel are shifting focus as they continue to evolve with an ever-growing array of social media tools. Clients still need their branding expertise. But the days of pitching print ads is fading. Social media tools deliver benefits…

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Searching for the Keyword

Let’s talk about keyword searches for a second. As I’ve stated in my previous posts, it’s about content repetition and freshness. There are other keyword tools, but let’s focus on content. Let’s say that you’re a running shoe retailer, have…

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What’s Your Social Media Road Map?

You know that your company needs to engage in social media. You’ve set up accounts in Twitter, Facebook, Foursquare and charged right in. After a couple of months you find that the novelty’s worn off and slow down on those…

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Building Customer Confidence the Express Scripts Way

Talk about irony and timing. Earlier this week I posted a Tweet, denouncing my health insurance carrier’s former prescription partner, Express Scripts, owned by an Andy Mayer. I won’t bore you with the details, but Express Scripts claims not to…

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16 Tips for Gaining More Fans on Facebook

I spent some time today reading a great article from Greg Elwell on how to gain more fans on Facebook. It’s a common-sense approach to engaging your fans and pushing your results up on the News Feed feature. I especially…

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Lessons Learned From Being Ignored

I’m fickle. I’m particular. Or maybe,  I’m just smart. At least I thought I was. Four weeks ago, I came across three, long-term opportunities. Some had elements that were out of my area of expertise. I needed a partner. The…

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Managing Your Social Life

No, this isn’t Meshwork Marketing getting into the life coach field. This is about managing your social media life. Depending on your goals, you may need to set boundaries between your professional and personal lives. Let’s talk work. As working…

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Triple-play Efforts Supporting Local Non-profits

Are you looking for a new ways to reach new customers with immediate ROI? Forget the Yellow Pages or the newspaper. Look around your community. Do your services support community groups like families? If so, tie your advertising efforts and…

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WinCo Foods – Now Is Not the Time To Suck

Dear WinCo Foods, In today’s tough economic times, now is your time to capture market share. Sure, your competition offers fancy, well-lit displays; clear aisles; most name brands I like to consume; cheerful employees who offer to help me out…

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Getting Facebook into the Marketing Mix

Check out some of these simple-to-execute tips for adding your company’s Facebook profile into the marketing mix from Go-To-Market Strategies. What other strategies do you use with Facebook? Getting Facebook into the Marketing Mix

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