Meshwork Consulting

Category: great reading


Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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In Tough Times, Market Smarter, Not Harder

Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…

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Social Media At The Center Of The Marketing World?

Agencies like Big Fuel are shifting focus as they continue to evolve with an ever-growing array of social media tools. Clients still need their branding expertise. But the days of pitching print ads is fading. Social media tools deliver benefits…

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Stalking The Competition

Did you know that you can use social media to keep tabs on your competition? This article digs into tools around Twitter, but you can add more to your arsenal. My recommendations: Set up a Google Alert with your competitor’s…

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Top Five Social Media Mistakes

Listening to others — it’s critical to our daily lives at home and work. Are you listening in social media? If not, you’re missing out on one critical element to the success of your social media efforts. Here are four…

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Social Media’s Not Free

I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media: Social media’s NOT free Establish a…

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Can We Catch The “ROI Leprechaun”?

I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff. Fortunately, I work with clients…

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Building Customer Confidence the Express Scripts Way

Talk about irony and timing. Earlier this week I posted a Tweet, denouncing my health insurance carrier’s former prescription partner, Express Scripts, owned by an Andy Mayer. I won’t bore you with the details, but Express Scripts claims not to…

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5 Questions to Help Maintain a Positive Social-Media Persona

This is right on target. This is a bit long, but it’s what I always remind my clients. Social media is all about authenticity and meaningful engagement that best represents your brand. Your wait staff is your customer’s connection with…

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