Meshwork Consulting

Category: great reading


16 Tips for Gaining More Fans on Facebook

I spent some time today reading a great article from Greg Elwell on how to gain more fans on Facebook. It’s a common-sense approach to engaging your fans and pushing your results up on the News Feed feature. I especially…

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SEO Is Not Really That Complicated

Ahh, a great read on dispelling the myths of SEO (Search Engine Optimization). The name is intimidating and there are lots of us who are reluctant to chase the SEO rabbit hole and get really technical. And if you pay…

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Analyzing Twitter With Excel, Part 1

Last month I shared a good article on several ways you can start listening. This article takes Twitter analytics one step further. Good stuff. Read on at Analyzing Twitter with Excel, Part 1 – Network World.

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Passionographics

When I talk with clients and colleagues about gaining a deeper understanding of their customers, demographics alone have real shortcomings. I talked to one startup that claimed it was targeting 1% of Facebook users. I asked about which 1% they…

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Successful Twitterers, Bloggers and Small Business Owners are just Extroverted Over-Achievers.

Ahh, the realities of Twitter, blogging and running your own small business settle in quickly after the honeymoon. It’s like reading a self-help book, jotting down your goals and then blowing them off a week or two later. Some may…

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United Airlines Breaks Guitars

I picked this up from David Meerman Scott’s blog, which sets up the story. As a musician, I can relate to the fear of having your instrument damaged by careless baggage handlers. Even my suitcases lose a piece here or…

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Social Media Marketing for Restaurants: 10 Tips

I like patronizing restaurants that are engaged in the social media conversation. But just having a Facebook or Twitter account, friending/following a zillion people and then posting specials isn’t enough. It’s social media vomit. Listen, strategize and engage. How? Here’s…

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Social Media For Non-profits

I’ve been doing some research lately on social media and how it can be used to help non-profits. This is one area in which I have a lot of interest since I’ve recently joined the board of a local group…

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Finding Utility in the Jumble of Tweeted Thoughts

I always enjoy getting these questions from the Twittercurious — “What’s Twitter and what does it do? Isn’t it a big waste of time? How do you keep up?” I respond with “What do you have to say and what…

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