Meshwork Consulting

Category: marketing basics


Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Doug Metzgar on Wright Stuff Radio

Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).

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SMBs: Get Mobile-Friendly or Get Left Behind

Earlier this year, the Local Search Association reported that 47.3% of U.S.small and midsize businesses websites are not mobile-friendly. Other sources report a higher figure. Learn what you can do about it.

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If You’re In Marketing or Sales You Could Win a $50 Visa Gift Card Taking Our 10-Minute Survey By 11:59 p.m. PST Wed., May 4

Meshwork Consulting is conducting this survey in an effort to better understand what marketing and sales strategies/tactics you’re using today would appreciate your input. To begin the survey, please click the link below: http://goo.gl/forms/fyItjcQ1DC

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In Tough Times, Market Smarter, Not Harder

Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…

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Caveman Marketing and Attracting New Customers

Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…

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Deliver On Your Brand’s Promise

I go out of my way to support a great product or service, especially if it lives up to its promise. For example, if you live in Boise, Idaho’s Treasure Valley, there’s a delicious salsa called Steph’s Seriously Good Salsa….

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Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 7 of 7

As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects. Social Networks Among the social networking tools for…

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Low-cost Ways to Effectively and Efficiently Reach Prospects–Part 6 of 7

As a small business, marketing can be overwhelming, time-consuming and expensive. By understanding some of the free and low-cost lead-generation tools and tactics, you can start to effectively and efficiently reach prospects. Market Development Funds (MDF) If you’re a technology…

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