Meshwork Consulting

Category: social media


Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Feedback Forms: A Lesson in Futility

As marketers and PR pros, we all know why all businesses should have a feedback mechanism in place, from an email address on a receipt to a toll-free telephone number. However, I wonder if businesses are sincere in their efforts….

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My Secret Weapon Featured on MarketingProfs Take10

If you’ve scanned my blog, you’ve likely come across my post on listening techniques. What’s listening? It’s a great (and free) way to learn more about what people are saying online about you or your clients’ company, brand, product or…

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Social Media At The Center Of The Marketing World?

Agencies like Big Fuel are shifting focus as they continue to evolve with an ever-growing array of social media tools. Clients still need their branding expertise. But the days of pitching print ads is fading. Social media tools deliver benefits…

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Top Five Social Media Mistakes

Listening to others — it’s critical to our daily lives at home and work. Are you listening in social media? If not, you’re missing out on one critical element to the success of your social media efforts. Here are four…

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Social Media’s Not Free

I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media: Social media’s NOT free Establish a…

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What’s Your Social Media Road Map?

You know that your company needs to engage in social media. You’ve set up accounts in Twitter, Facebook, Foursquare and charged right in. After a couple of months you find that the novelty’s worn off and slow down on those…

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Can We Catch The “ROI Leprechaun”?

I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff. Fortunately, I work with clients…

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A Future with Google-powered Elections

Last week, I listened to NPR’s Marketplace with Kai Ryssdal on a future with Google-powered elections. For any internet strategist, it appears obvious (to me, at least) that Google AdWords would be a critical part of a candidate’s election campaign…

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