social media | Meshwork Consulting

Building Customer Confidence the Express Scripts Way

Posted on February 18, 2010 by meshworkconsulting

Talk about irony and timing. Earlier this week I posted a Tweet, denouncing my health insurance carrier’s former prescription partner, Express Scripts, owned by an Andy Mayer. I won’t bore you with the details, but Express Scripts claims not to…

5 Questions to Help Maintain a Positive Social-Media Persona

Posted on February 18, 2010 by meshworkconsulting

2 Comments

This is right on target. This is a bit long, but it’s what I always remind my clients. Social media is all about authenticity and meaningful engagement that best represents your brand. Your wait staff is your customer’s connection with…

Category: great reading, social media Tags: Brands, social media, strategy

Managing Your Social Life

Posted on November 24, 2009 by meshworkconsulting

No, this isn’t Meshwork Marketing getting into the life coach field. This is about managing your social media life. Depending on your goals, you may need to set boundaries between your professional and personal lives. Let’s talk work. As working…

Category: fundamentals, social media Tags: social media, strategy, twitter

Getting Facebook into the Marketing Mix

Posted on August 13, 2009 by meshworkconsulting

Check out some of these simple-to-execute tips for adding your company’s Facebook profile into the marketing mix from Go-To-Market Strategies. What other strategies do you use with Facebook? Getting Facebook into the Marketing Mix

Category: fundamentals, social media Tags: facebook, social media, strategy

The Power of Twitter and Customer Service

Posted on July 23, 2009 by meshworkconsulting

1 Comment

Yesterday I talked with a friend about her experience with Twitter. She was in a minor traffic accident and was frustrated the other person’s insurance company. While she has been trying to do the right thing, the company’s representatives were less…

Category: social media Tags: customer service

Analyzing Twitter With Excel, Part 1

Posted on July 13, 2009 by meshworkconsulting

Last month I shared a good article on several ways you can start listening. This article takes Twitter analytics one step further. Good stuff. Read on at Analyzing Twitter with Excel, Part 1 – Network World.

Category: great reading, social media Tags: strategy, twitter

Passionographics

Posted on July 10, 2009 by meshworkconsulting

When I talk with clients and colleagues about gaining a deeper understanding of their customers, demographics alone have real shortcomings. I talked to one startup that claimed it was targeting 1% of Facebook users. I asked about which 1% they…

Grow Bigger Ears in 10 Minutes

Posted on July 9, 2009 by meshworkconsulting

Looking for a quick way to get updates anytime your name or brand appears in blogs and Twitter? Check out this great article called Grow Bigger Ears in 10 Minutes. I’ve been doing this for some time now, with some variations….

6 Reasons NOT to Launch a Corporate Social Network

Posted on June 16, 2009 by meshworkconsulting

Oh, how I love this article. Six Reasons NOT to Launch a Corporate Social Network ties strongly to my philosophy about strategy. Sure, you can save money and leverage free sites like Twitter, LinkedIn and Facebook to help you build…

Social Media Marketing for Restaurants: 10 Tips

Posted on June 9, 2009 by meshworkconsulting

I like patronizing restaurants that are engaged in the social media conversation. But just having a Facebook or Twitter account, friending/following a zillion people and then posting specials isn’t enough. It’s social media vomit. Listen, strategize and engage. How? Here’s…

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