Goal: Life’s Kitchen is a nonprofit dedicated to helping opportunity youth gain basic life skills through a culinary program. The client’s previous logo was dated and all supporting properties, from its website and marketing collateral, weren’t consistent in look and feel. My Role: Dollars are scarce for small nonprofits. With the help of several community partners, I led the rebranding effort, including a new logo, brand style guide and website, in addition to rebooting its underutilized email and social media properties. Results: Boosted YTD online donations by 21% and saved $75,000 in agency fees.