Meshwork Consulting
Goals: This wealth-management practice wanted an easy-to-understand and visually appealing brochure to help its advisor team easily convey to prospective clients the steps involved in working together and provide fee transparency.
Goal: Developed sales support literature set for Dedicated Devices, a startup selling a home entertainment network server and player.
Goal: Build install-base business and recruit more customers. My Role: I interviewed subjects and wrote a range of case studies for various business units of a Fortune 100 tech wholesale distributor. Case studies were posted online and printed for tabletop events.
Goal: Life’s Kitchen is a nonprofit dedicated to helping opportunity youth gain basic life skills through a culinary program. The client’s previous logo was dated and all supporting properties, from its website and marketing collateral, weren’t consistent in look and feel. My Role: Dollars are scarce for small nonprofits. With the help of several community partners, I led the rebranding effort, including a new logo, brand style guide and website, in addition to rebooting its underutilized email and social media properties. Results: Boosted YTD online donations by 21% and saved $75,000 in agency fees.
Goal: Build install-base business and recruit more customers. My Role: I interviewed subjects and wrote a range of case studies for various business units of a Fortune 100 tech wholesale distributor. Case studies were posted online and printed for tabletop events.
Goal: Life’s Kitchen is a nonprofit dedicated to helping opportunity youth gain basic life skills through a culinary program. The client’s previous logo was dated and all supporting properties, from its website and marketing collateral, weren’t consistent in look and feel. My Role: Dollars are scarce for small nonprofits. With the help of several community partners, I led the rebranding effort, including a new logo, brand style guide and website, in addition to rebooting its underutilized email and social media properties. Results: Boosted YTD online donations by 21% and saved $75,000 in agency fees.
Goal: Life’s Kitchen is a nonprofit dedicated to helping opportunity youth gain basic life skills through a culinary program. The client’s previous logo was dated and all supporting properties, from its website and marketing collateral, weren’t consistent in look and feel. My Role: Dollars are scarce for small nonprofits. With the help of several community partners, I led the rebranding effort, including a new logo, brand style guide and website, in addition to rebooting its underutilized email and social media properties. Results: Boosted YTD online donations by 21% and saved $75,000 in agency fees.
Goal: Northwest-based e-bike retail storefront wanted to boost traffic to its store via an online ad campaign.
Goal: A Southern California-based chain of rib restaurants wanted to drive awareness to their Facebook page and boost page Likes. Results: The campaigns generated up to 41,000 impressions/mo. with a click-through rate of 1.83%.
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