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Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Doug Metzgar on Wright Stuff Radio

Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).

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In Tough Times, Market Smarter, Not Harder

Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…

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SEO Is Not Really That Complicated

Ahh, a great read on dispelling the myths of SEO (Search Engine Optimization). The name is intimidating and there are lots of us who are reluctant to chase the SEO rabbit hole and get really technical. And if you pay…

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Grow Bigger Ears in 10 Minutes

Looking for a quick way to get updates anytime your name or brand appears in blogs and Twitter? Check out this great article called Grow Bigger Ears in 10 Minutes. I’ve been doing this for some time now, with some variations….

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Successful Twitterers, Bloggers and Small Business Owners are just Extroverted Over-Achievers.

Ahh, the realities of Twitter, blogging and running your own small business settle in quickly after the honeymoon. It’s like reading a self-help book, jotting down your goals and then blowing them off a week or two later. Some may…

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Social Media For Non-profits

I’ve been doing some research lately on social media and how it can be used to help non-profits. This is one area in which I have a lot of interest since I’ve recently joined the board of a local group…

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Your Web Site Isn't Enough

Your web site is your calling card on the internet. It’s out there among millions of other sites. Today, a web site isn’t enough. How do you draw more customers, make it stand out among the rest and increase its…

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Your Web Site Isn’t Enough

Your web site is your calling card on the internet. It’s out there among millions of other sites. Today, a web site isn’t enough. How do you draw more customers, make it stand out among the rest and increase its…

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Do You Blog?

As defined in Wikipedia, a blog is a type of web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can…

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