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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Caveman Marketing and Attracting New Customers

Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…

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Deliver On Your Brand’s Promise

I go out of my way to support a great product or service, especially if it lives up to its promise. For example, if you live in Boise, Idaho’s Treasure Valley, there’s a delicious salsa called Steph’s Seriously Good Salsa….

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Top Five Social Media Mistakes

Listening to others — it’s critical to our daily lives at home and work. Are you listening in social media? If not, you’re missing out on one critical element to the success of your social media efforts. Here are four…

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Building Customer Confidence the Express Scripts Way

Talk about irony and timing. Earlier this week I posted a Tweet, denouncing my health insurance carrier’s former prescription partner, Express Scripts, owned by an Andy Mayer. I won’t bore you with the details, but Express Scripts claims not to…

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5 Questions to Help Maintain a Positive Social-Media Persona

This is right on target. This is a bit long, but it’s what I always remind my clients. Social media is all about authenticity and meaningful engagement that best represents your brand. Your wait staff is your customer’s connection with…

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WinCo Foods – Now Is Not the Time To Suck

Dear WinCo Foods, In today’s tough economic times, now is your time to capture market share. Sure, your competition offers fancy, well-lit displays; clear aisles; most name brands I like to consume; cheerful employees who offer to help me out…

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Grow Bigger Ears in 10 Minutes

Looking for a quick way to get updates anytime your name or brand appears in blogs and Twitter? Check out this great article called Grow Bigger Ears in 10 Minutes. I’ve been doing this for some time now, with some variations….

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United Airlines Breaks Guitars

I picked this up from David Meerman Scott’s blog, which sets up the story. As a musician, I can relate to the fear of having your instrument damaged by careless baggage handlers. Even my suitcases lose a piece here or…

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Social Media Marketing for Restaurants: 10 Tips

I like patronizing restaurants that are engaged in the social media conversation. But just having a Facebook or Twitter account, friending/following a zillion people and then posting specials isn’t enough. It’s social media vomit. Listen, strategize and engage. How? Here’s…

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