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Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…
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As I mentioned in one of my earlier posts on customer feedback, companies like Delaware North have good intentions, but their internal processes betray them. Yet, a megacorp like Walmart does it right. I wanted Martinelli’s sparkling cider, and the…
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As marketers and PR pros, we all know why all businesses should have a feedback mechanism in place, from an email address on a receipt to a toll-free telephone number. However, I wonder if businesses are sincere in their efforts….
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I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff. Fortunately, I work with clients…
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Talk about irony and timing. Earlier this week I posted a Tweet, denouncing my health insurance carrier’s former prescription partner, Express Scripts, owned by an Andy Mayer. I won’t bore you with the details, but Express Scripts claims not to…
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I’m fickle. I’m particular. Or maybe, I’m just smart. At least I thought I was. Four weeks ago, I came across three, long-term opportunities. Some had elements that were out of my area of expertise. I needed a partner. The…
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I’m heading off to Hanoi, Vietnam today. Most of my preparation over the last couple of weeks, besides packing, has been lots of reading and posting my pre-trip impressions/plans here: Boise State University eMBA blog. While our mission is strictly…
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Dear WinCo Foods, In today’s tough economic times, now is your time to capture market share. Sure, your competition offers fancy, well-lit displays; clear aisles; most name brands I like to consume; cheerful employees who offer to help me out…
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Yesterday I talked with a friend about her experience with Twitter. She was in a minor traffic accident and was frustrated the other person’s insurance company. While she has been trying to do the right thing, the company’s representatives were less…
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When I talk with clients and colleagues about gaining a deeper understanding of their customers, demographics alone have real shortcomings. I talked to one startup that claimed it was targeting 1% of Facebook users. I asked about which 1% they…
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