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Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Doug Metzgar on Wright Stuff Radio

Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).

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SMBs: Get Mobile-Friendly or Get Left Behind

Earlier this year, the Local Search Association reported that 47.3% of U.S.small and midsize businesses websites are not mobile-friendly. Other sources report a higher figure. Learn what you can do about it.

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In Tough Times, Market Smarter, Not Harder

Last week, my 12-year-old-daughter gave a talk to 250 people about strategies for overcoming fear. Her example was the time she attended her first sleep-away summer camp and discovered the camp’s 50′-tall climbing tower. She’s no fan of heights. But she…

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Caveman Marketing and Attracting New Customers

Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…

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Deliver On Your Brand’s Promise

I go out of my way to support a great product or service, especially if it lives up to its promise. For example, if you live in Boise, Idaho’s Treasure Valley, there’s a delicious salsa called Steph’s Seriously Good Salsa….

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Social Media At The Center Of The Marketing World?

Agencies like Big Fuel are shifting focus as they continue to evolve with an ever-growing array of social media tools. Clients still need their branding expertise. But the days of pitching print ads is fading. Social media tools deliver benefits…

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Social Media’s Not Free

I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media: Social media’s NOT free Establish a…

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What’s Your Social Media Road Map?

You know that your company needs to engage in social media. You’ve set up accounts in Twitter, Facebook, Foursquare and charged right in. After a couple of months you find that the novelty’s worn off and slow down on those…

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