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Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Doug Metzgar on Wright Stuff Radio

Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).

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SMBs: Get Mobile-Friendly or Get Left Behind

Earlier this year, the Local Search Association reported that 47.3% of U.S.small and midsize businesses websites are not mobile-friendly. Other sources report a higher figure. Learn what you can do about it.

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Caveman Marketing and Attracting New Customers

Caveman Marketing The marketing funnel is one concept that companies pursue to convert the prospect into a new customer. To me, it’s caveman marketing. It works like this: the prospective customer visits a website and surrenders their email in exchange…

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Top Five Social Media Mistakes

Listening to others — it’s critical to our daily lives at home and work. Are you listening in social media? If not, you’re missing out on one critical element to the success of your social media efforts. Here are four…

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Social Media’s Not Free

I’m sure this won’t be the last post on ROI. A few weeks back I commented on an article about the ROI Leprechaun. A couple of points to consider regarding ROI and social media: Social media’s NOT free Establish a…

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What’s Your Social Media Road Map?

You know that your company needs to engage in social media. You’ve set up accounts in Twitter, Facebook, Foursquare and charged right in. After a couple of months you find that the novelty’s worn off and slow down on those…

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Can We Catch The “ROI Leprechaun”?

I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff. Fortunately, I work with clients…

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5 Questions to Help Maintain a Positive Social-Media Persona

This is right on target. This is a bit long, but it’s what I always remind my clients. Social media is all about authenticity and meaningful engagement that best represents your brand. Your wait staff is your customer’s connection with…

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