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Managing Your Social Life

No, this isn’t Meshwork Marketing getting into the life coach field. This is about managing your social media life. Depending on your goals, you may need to set boundaries between your professional and personal lives. Let’s talk work. As working…

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Getting Facebook into the Marketing Mix

Check out some of these simple-to-execute tips for adding your company’s Facebook profile into the marketing mix from Go-To-Market Strategies. What other strategies do you use with Facebook? Getting Facebook into the Marketing Mix

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Analyzing Twitter With Excel, Part 1

Last month I shared a good article on several ways you can start listening. This article takes Twitter analytics one step further. Good stuff. Read on at Analyzing Twitter with Excel, Part 1 – Network World.

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Passionographics

When I talk with clients and colleagues about gaining a deeper understanding of their customers, demographics alone have real shortcomings. I talked to one startup that claimed it was targeting 1% of Facebook users. I asked about which 1% they…

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6 Reasons NOT to Launch a Corporate Social Network

Oh, how I love this article. Six Reasons NOT to Launch a Corporate Social Network ties strongly to my philosophy about strategy. Sure, you can save money and leverage free sites like Twitter, LinkedIn and Facebook to help you build…

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Social Media Marketing for Restaurants: 10 Tips

I like patronizing restaurants that are engaged in the social media conversation. But just having a Facebook or Twitter account, friending/following a zillion people and then posting specials isn’t enough. It’s social media vomit. Listen, strategize and engage. How? Here’s…

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Social Media For Non-profits

I’ve been doing some research lately on social media and how it can be used to help non-profits. This is one area in which I have a lot of interest since I’ve recently joined the board of a local group…

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Your Web Site Isn't Enough

Your web site is your calling card on the internet. It’s out there among millions of other sites. Today, a web site isn’t enough. How do you draw more customers, make it stand out among the rest and increase its…

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Your Web Site Isn’t Enough

Your web site is your calling card on the internet. It’s out there among millions of other sites. Today, a web site isn’t enough. How do you draw more customers, make it stand out among the rest and increase its…

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Do You Have A Social Media Strategy?

I’m oftentimes asked how businesses can market their products on MyFace or SpaceBook (kidding). They want to use Twitter to announce a new product or tell the world how cool they are. They get obsessed with collecting hundreds, if not…

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