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Why You Need A Social Media Calendar

We lead busy lives, so saving time through some quick social media hacks is certainly attractive to the small and midsize business marketer. More importantly, a social media calendar helps you get and stay organized, ensure that your marketing efforts are aligned with your strategic objectives, and save time (and money).

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Two Free, Easy Ways To Use Social Monitoring For Your Business

Why is social monitoring/social listening important? Your brand, reputation and quite possibly, your business, is at stake. Here are two quick and free tips to set up your own social monitoring.

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Doug Metzgar on Wright Stuff Radio

Last month, I had the pleasure of being a guest on Brandon Wright’s Wright Stuff Radio show, which aired on KIDO Radio (which is, interestingly enough, Idaho’s oldest radio station).

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Stalking The Competition

Did you know that you can use social media to keep tabs on your competition? This article digs into tools around Twitter, but you can add more to your arsenal. My recommendations: Set up a Google Alert with your competitor’s…

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Can We Catch The “ROI Leprechaun”?

I’m finally back into blogging. In May, after two years, I finally completed my MBA. Needless to say, I neglected my duties here with end-of-term projects, consulting and more. Now, on to the good stuff. Fortunately, I work with clients…

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Managing Your Social Life

No, this isn’t Meshwork Marketing getting into the life coach field. This is about managing your social media life. Depending on your goals, you may need to set boundaries between your professional and personal lives. Let’s talk work. As working…

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Heading To Vietnam Today

I’m heading off to Hanoi, Vietnam today. Most of my preparation over the last couple of weeks, besides packing, has been lots of reading and posting my pre-trip impressions/plans here: Boise State University eMBA blog. While our mission is strictly…

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Analyzing Twitter With Excel, Part 1

Last month I shared a good article on several ways you can start listening. This article takes Twitter analytics one step further. Good stuff. Read on at Analyzing Twitter with Excel, Part 1 – Network World.

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Grow Bigger Ears in 10 Minutes

Looking for a quick way to get updates anytime your name or brand appears in blogs and Twitter? Check out this great article called Grow Bigger Ears in 10 Minutes. I’ve been doing this for some time now, with some variations….

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Successful Twitterers, Bloggers and Small Business Owners are just Extroverted Over-Achievers.

Ahh, the realities of Twitter, blogging and running your own small business settle in quickly after the honeymoon. It’s like reading a self-help book, jotting down your goals and then blowing them off a week or two later. Some may…

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